If you want to start selling on the most popular eCommerce platform on the planet, you need to know which products are the most effective for Amazon FBA.
This way you will have clear what you can offer to consumers. Amazon has its own requirements and policies, especially for people who want to become sellers.
Therefore, it is very important that you know the Amazon policies because among them there is a list of products that you cannot market on this platform.
For this reason, it is essential to know some methods that can help you in choosing products for Amazon FBA. This will undoubtedly make your job as a seller on this platform easier and help you get good results.
Discover the benefits of selling on Amazon FBA
Amazon is one of the most important marketplaces in the world. Its excellent customer service, its shipping policy, and the huge variety of products on offer make it a great ecosystem where sellers can open their business to a much broader market.
In addition, it offers a large number of tools and features to make online sales much more productive. Including a high level of reliability to make safe purchases. Working with Amazon FBA products has a number of benefits:
They increase sales because Amazon FBA automatically gives credibility to the seller and gives trust to users. This is because, in general terms, consumers believe that this company provides excellence and quality of service.
You won't need a virtual store, as Amazon FBA gives you the option of not having to worry about this. This prestigious marketplace has a high level of visibility and brand image.
It allows you to expand internationally, as Amazon reaches virtually every corner of the world. In fact, retailers have the ability to create a product listing on any local Amazon to try and reach a market segment.
Selling on Amazon is very simple, so if you want to be a seller you can do the procedures in a practical way and the cost is not high.
It takes care of management, especially Amazon FBA because it facilitates the sales process. In addition, it ranges from storage to preparation and distribution of the product to customers.
It allows you to enhance your brand since on Amazon FBA you have the possibility to sell products of your brand. So not only will you benefit from your products, but you will gain greater exposure.
When you sell through Amazon FBA, your products will be rated as "Prime". This means that the user who buys your product will not have to pay the shipping costs. Plus, customers have the option to receive it the next day.
Learn how to select products for Amazon FBA
If you want to be successful in this market, you better know the best techniques for choosing products for Amazon FBA. This way you can offer your customers products tailored to their needs and platform.
1.- Check the list of Amazon's best-selling products
The first thing you need to do is look for the best sellers list on Amazon. So you will know what consumers prefer. You have the possibility to consult the different categories to find the products that best suit you.
One of the tips in this first point is that you try to eliminate seasonal items. This way you will not be limited to certain times of the year but you will be able to maintain consistency throughout the year.
2.- Avoid extremes
What extremes are we referring to? When choosing products for Amazon FBA, you should try to stay away from items that are extremely popular or extremely specialized.
Keep in mind that if they are in high demand, the competition is greater. In the case of products specific to a niche market, you may have difficulties in finding buyers.
So at this point in your planning, you need to analyze the elements that best suit you before making a decision.
3.- Look for smaller, lighter and more durable products
When selecting the products you want to sell on Amazon FBA, you need to avoid large and very heavy items. These usually have high shipping costs which will affect your profit margins.
For this reason, it is recommended to opt for smaller and lighter products that can fit in a box. Hence, the shipping cost will be lower and it won't affect your benefits.
Also, think about durable items that arrive in good condition to avoid complaints from customers and shippers.
4.- Work with products that are easy and cheap to produce
Avoid complications when choosing the products you want to sell on Amazon FBA. So the recommendation is to opt for the ones that are easier and cheaper to produce, as your chances of making a sizable profit will be greater.
It's about finding items that represent a greater profit for you without the need to lose quality or move away from your niche.
5.- Study the seller's classification and the product's sales history
Another key factor in choosing the products you want to sell is studying your sales history, via Jungle Scout (follow the link to receive a special offer) or Helium 10.
This is essential to know the performance of a product during a certain period. This way you will know if the article has had constant or short-lived popularity.
It is also important to evaluate the seller's rating. This way you will know how many units of the product your competitors are moving. In this case, Jungle Scout software can help you, as this extension allows you to analyze Amazon's competition.
6.- Have an open mind to different ideas
By the time you start looking for Amazon FBA products, you've probably already established what you want to sell.
However, keep an open mind, and don't close yourself off to potential articles. You have to evaluate them and analyze why it is a good product, you are not guided only by whether you like it or not.
7.- Think about the idea of ​​being a private label seller
You can choose to combine private label selling with Amazon FBA. This is an excellent idea because you will be working with profitable products. You can focus and then let the company do the rest.
This allows you to take a product that is selling well and put it back on the market with a twist.
Products you can sell on Amazon FBA
You already know the techniques for selecting a good product for Amazon FBA. But it's also very important that you know what items you can sell through this platform, so take note of this list:
Books: Although technology is gaining strength, there are still people who prefer to have a physical book. And while many vendors may not know this, this is a very busy market. For example, you can start by selling used books.
Video Games: In this age where electronic games are becoming more and more popular every day, it's a great option for sale. The best thing is that there is a wide range and with different costs. Some are usually very high and, therefore, consumers are always looking for offers.
Lego: Legos are in great demand, especially by people who have large collections. This is why old or antique pieces are the most sought-after. So this is a good market to try your luck.
Sports shoes: This is another option that is highly sought after by consumers of both genders. It could be because there aren't any good shoe shops everywhere. On Amazon, you can offer this type of product with its specific features for different sports or you can specialize in one or two types of them.
Clothing and Accessories: People are always interested in buying a new item of clothing. So selling clothes and accessories is a good idea to attract buyers. They are reliable products that you can easily sell.
Cosmetics: Products related to care and beauty are also in high demand by consumers. These are usually light items, so this is a good thing if you want to trade with them.
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