Our Work
Welcome to our case studies page! Here you'll find real-life examples of how our team at Competitive Spark has helped Amazon sellers improve their advertising strategy, increase their return on ad spend (ROAS), decrease Advertising Cost of Sales (ACOS) and drive growth and profitability. Each case study highlights a unique challenge and the solutions we implemented to help our clients achieve their goals. Browse through our case studies to learn how we can help your Amazon business thrive.
01
Toy's Company ACOS decrease
Client: Toys Co.
Challenge:
Toys Co. approached Competitive Spark with a challenge to decrease their Advertising Cost of Sales (ACOS) from 65% to 35% within a span of 10 months while increasing sales on Amazon.
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Action Steps:
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1.Campaign Audit:
The first step in the campaign was to perform a thorough audit of the existing advertising campaigns on Amazon. The Competitive Spark team analyzed the campaigns and identified the areas that needed improvement.
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2. Keyword Research:
Based on the audit, the team conducted extensive keyword research to identify the most relevant and high-performing keywords for Toys Co.'s products. This research helped them optimize the campaigns for maximum visibility and relevance.
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3.Campaign Optimization:
The team then optimized the existing campaigns by restructuring the ad groups, adding negative keywords, and improving ad copy. This helped improve the relevancy of the ads, resulting in a higher click-through rate (CTR).
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4. Bid Management:
The team also implemented a bid management strategy to optimize the bids for each keyword. This helped Toys Co. achieve a better return on investment (ROI) by ensuring that they were only bidding on keywords that were relevant to their products.
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5. Sponsored Products Ads:
The Competitive Spark team created Sponsored Products Ads for Toys Co. These ads helped Toys Co. increase visibility for their products and target customers who were actively searching for them. The team monitored and optimized the performance of these ads on a regular basis.
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6. Sponsored Brands Ads:
The team also created and optimized Sponsored Brands ads for Toys Co.' brand. These ads appeared at the top of search results and helped increase brand awareness and loyalty.
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7. Results:
Thanks to the above actions, Competitive Spark was able to achieve the following results for Toys Co.:
Decreased ACOS from 65% to 35% within 6 months
Increased sales by 50% in the same period
Achieved a 20% increase in click-through rate (CTR)
Improved ad relevancy and positioning
8. Conclusion:
By conducting a thorough campaign audit, optimizing the campaigns, and implementing a targeted ad strategy, Competitive Spark was able to help Toys Co. achieve their advertising goals and boost their sales on Amazon.
02
DIY Company ROAS increase
Introduction:
As an Amazon seller, maximizing your return on ad spend (ROAS) is key to driving growth and profitability. One of our clients, a DIY tool seller on Amazon, wanted to increase their ROAS and drive more sales. They partnered with Competitive Spark to optimize their Amazon advertising strategy.
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Client Background:
The client was a small business that sold DIY tools on Amazon. They had been selling on Amazon for several years, but their sales growth had plateaued. They wanted to expand their reach and increase their revenue, but they were struggling to get a good return on their advertising spend.
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Challenge:
The main challenge was to improve the client's ROAS while also increasing their sales volume. They had tried various advertising strategies in the past, but they were not seeing the results they wanted. Their ad campaigns were not generating enough sales to justify the ad spend.
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Solution:
To increase the client's ROAS and sales volume, we implemented a multi-pronged strategy:
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Campaign Optimization: The agency analyzed the client's existing campaigns and identified areas where they could optimize their targeting, keywords, and ad placement. They also suggested the use of negative keywords to improve campaign relevance and reduce wasteful spending.
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Creative Testing: We tested various ad creative to identify what resonated best with the client's target audience. They tested different ad formats, headlines, and images to see what would drive the highest engagement and conversion rates.
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Bid Management: The agency implemented a bid management strategy to ensure that the client's ads were getting the maximum exposure for their budget. They monitored the client's campaigns closely and adjusted bids in real-time to optimize ad performance.
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Product Listing Optimization: To improve the client's organic visibility, we optimized their product listings. They improved product titles, descriptions, and images to make them more appealing to Amazon shoppers.
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Results:
After implementing these strategies, Competitive Spark was able to increase the client's ROAS by 50% and drive a 30% increase in sales volume. The client was thrilled with the results and was able to reinvest their increased profits into expanding their product line and growing their business further.
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Conclusion:
For Amazon sellers, maximizing ROAS is essential to driving growth and profitability. By partnering with an Amazon marketing agency like Competitive Spark, sellers can optimize their advertising strategy and increase their sales volume. The DIY tool seller case study highlights the power of a multi-pronged approach that includes campaign optimization, creative testing, bid management, and product listing optimization to achieve these goals.
